Moonrock Paper Company Launches the First Tree-Free Luxury Brand for Fashion, Bridal, Home Storage, and Social Engagement Markets.

Moonrock announces Impressions, the first tree-free lifestyle brand for discriminating consumers, upscale retailers, and luxury packaging markets. As the first company to introduce tree-free to North America, Moonrock is poised to address the luxury market with its luxury paper accessories product line. The luxurious Impressions Signature Collection redefines the specialty paper industry in North America and positions tree-free luxury paper accessories into the fashion world.

Burlington, MA July 25, 2004 -- Moonrock appeals to savvy luxury and specialty retailers looking for distinctive, high-end products and innovative merchandising programs. The collection includes product lines such as Cosmopolitan Dots, Wedding Heirlooms, Spring and Autumn Floral Impressions, Modern Vines and Artistic Impressions. Collections will be marketed to a select group of retailers where Moonrock intends to seek distribution for its exclusive lines.

Each product line serves a unique purpose for consumers who have a keen eye towards beautiful, yet functional, accessories such as upscale gift giving, bridal trousseau storage and luxury wedding accessories, luxury storage, special occasion expressions or someone who wants to make an exceptional statement of care, quality and creativity.

Moonrock Paper Company brand has built a network of hundreds of tree-free paper artisans in India and China that have been hand-making spectacular paper for over a thousand years. With manufacturing facilities abroad, applying modern manufacturing methods and rigorous quality standards to the fine art of producing handmade tree-free papers and products, Moonrock Paper has created a unique opportunity for consumers and retailers in fashion and luxury packaging industries. The resulting products maintain the truly distinctive look and feel of richly textured handmade papers, but deliver design aesthetics, quality control and operational predictability afforded by conventional paper manufacturing processes affording it a unique opportunity to service large and boutique luxury and specialty retailers.

Moonrock will be showcasing its Impressions Collection at AccessoriesTheShow at the Javits Center in New York City, August 1-3, 2004.

After visiting Moon Rock Paper Company's booth at AccessoriesTheShow in May, Britton Jones, President and CEO of Business Journals Inc. and chief organizer of the event, came away quite impressed with Moon Rock's unique, tree-free offerings. Referring to Moon Rock as "a very attractive and innovative line". Mr. Jones also stated that Moon Rock "exemplifies how new and exciting ideas for the accessories market can make a mark in the industry".

Contact Information:
Moonrock Paper Companys (www.moonrockpaper.com) headquarters are located at 170 Cambridge Street, Burlington, MA 01803. Ph: 781-229-1112

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